How to write 'About the Team' copy – RoleMapper Technologies

Background

This section is important to prospective candidates for the following reasons:

Research has found that over 80% of candidates say the team is really important. People don’t just join a company, they join a team!
Therefore, bring out the selling points for the team e.g. if the team is new or growing or entrepreneurial – include that. And make it personal, use ‘team’ and ‘we’ and ‘our’ as much as possible to demonstrate collaboration and connection.

So, it’s important to:

Bring the team to life – explain how it operates, its place in the organization.

Summarise what the team does – make it really easy for a candidate to understand what the team is responsible for and it what it delivers.
Highlight the purpose and value of the team and where it makes a difference e.g., to customers, the team, the company.
Make sure every point is meaningful and informative and not too generic (i.e. could apply to any team)
Avoid using generic descriptors about the people in the team e.g. motivated, talented, professional, hard-working, highly skilled.

How to Copywrite 'About the Team'

A good formula for an “About the team” are three sentences each < 17 words

First sentence: Summarise what the team does – make it easy for both internal and external candidates to understand what the team is responsible for and delivers.

Second sentence: Bring the team to life – explain how it operates, and its place in the organization.

Third sentence: Highlight the purpose and value of the team and where it makes a difference e.g., to customers, the team and the company.

Here is an example: “We operate at the heart of the digital transformation of our business. Our team is responsible for cybersecurity architecture and data protection for our global organization. The Digital Technology team provides premium products and services to our customers and employees.”

How to type and edit 'About the team' on Rolemapper

Create or open your document on RM - (click here for more info on how to create or upload)
Scroll down and click on the About the Team section
Start typing or simply double click and choose from re-useable content from the dropdown- you can edit these if you wish
Click the 3 dots then click "Edit notes" to see additional options